Search Business Insights

Business Directory

Explore Our Directory Of Certified Business Partners

16 May

Amadeus creates new model for collaboration in SA tourism



Amadeus and South Africa’s tourism industry in innovative private-public collaboration

Amadeus IT Group today announced a historic initiative that will see the creation of a new model for public-private collaboration in the tourism industry in South Africa. This partnership will initially develop a new, National Tourism Visitor Information System (NTVIS). In addition, a new Travel and Tourism Training Academy will be established to accelerate skills development and create career opportunities for young South Africans in the industry.

The development of the NTVIS will have the following main components:

· The Tourism Information Portal and App
· The Tourism Data Hub
· The Rural/SMME Booking System and Business App

The second initiative will be The Travel and Tourism Training Academy; a key factor in implementing the NTVIS. It is also fundamental in the promotion of jobs in strategic and key areas of need.

The academy will be aligned with industry skills needs, Human Resource Development Strategy (HRDS), and is aligned to the National Tourism Sector Strategy (NTSS).

Key to the academy is the active involvement and participation of the industry in ensuring that all skills training is done for a specific purpose and the industry absorbs graduates (Training for a purpose).

The collaboration between the Amadeus IT Group, tourism industry stakeholders, and the National Department of Tourism will be the first of its kind.

Jerry Mabena (CEO Thebe Tourism Group) Tshifiwa Tshivhengwa (CEO Fedhasa) Sven Leirvaag (CEO Amadeus)

Addressing the media and tourism industry at the 2018 Tourism Indaba, Svend Leirvaag, VP Industry Affairs, Amadeus IT Group, said: “At the very core of everything we do at Amadeus, is a commitment to the transformational, sustainable and inclusive growth of global travel and tourism. This initiative is a ground-breaking and innovative model for public-private collaboration that will see the tourism industry in South Africa further commit itself to a sustainable and viable future. We are proud to be a part of this initiative.”

Elaborating, CEO of Thebe Tourism Group, who will act as the South African administrator and enabler of the project on behalf of Amadeus, Jerry Mabena, said: “The NTVIS and training academy initiative is the first step towards a grand vision of an inclusive, transformed, information-driven tourism industry that creates career opportunities for all South Africans. The project is the tourism industry’s collaborative response to President Cyril Ramaphosa’s clarion call for the private sector to create jobs as the country embarks on the path to economic recovery. The platform will use a variety of different modules used to capture data, curate and analyse the data, and feedback to registered users, providing valuable insights into the services and business needs of the tourism industry. Simultaneously the needs of the tourist are served on multiple levels: from research to booking, in-destination requirements and ultimately post-visit support.”

With initial financing resulting from Amadeus’ reinvestment obligations under the National Industrial Participation Programme (NIPP), the initiative aims to create tangible economic impact at all levels of society and particularly in rural areas, bringing much-needed technology and skills to boost entrepreneurship and employment in the tourism sector.

The tourism industry in all sectors is invited to participate in this initiative and join this new collaborative effort.


Business Essentials is Africa’s premium networking and business directory.

Read more from our Press Room:
Behold This Majestic Architectural Masterpiece in the Sandton Country Club Estate
2018 FIFA World Cup: What You Need To Know
Is Being Intelligent The Same As Being Comfortable Operating In A VUCA World?

Related Service Providers:

Thebe Tourism Group

Related Articles:

How To Keep Up, Digitally

Stay in the loop with the digital trends Digital is an ever-changing, innovative playing field that makes it easy for creative directors to fall behind and constantly feel like they’re playing catch-up. Don’t worry. You’re not alone. Staying on top

Usizo Business Sharing Forum

  A partnership that will educate and train Macsteel partners up with education and training NGO, ORT South Africa to train and mentor businesses which are on the Macsteel’s USIZO programme. ORT SA will analyse needs analysis and assessments of

Leadership For Girls Academy Graduation Ceremony

  Here’s to the leaders of tomorrow Eskilz College will be hosting a Graduation Ceremony for its pilot project and one of its kind programme in South Africa called The Leadership For Girls Academy which is also a passion project,

[adrotate group="2"]

All You Need To Know About Chemical Stress

By Body Stress Release 0 comment(s)

How To Keep Up, Digitally

By Ayvel Media 0 comment(s)

In Property, We Trust

By Leapfrog Property Group 0 comment(s)

Usizo Business Sharing Forum

By Macsteel 0 comment(s)

[adrotate group="3"]