Exp GroupEvents & Exhibitions
About Exp Group
Exp Group is a results driven strategic partner that brings brands to life through Live+ TM experiential campaigns.
With 17 wholly owned agencies in 11 sub- Saharan countries (and another 6 affiliate countries), Exp Group is Africa’s largest | leading experiential agency network – making it best positioned to implement campaigns for clients who want to activate across sub-Saharan Africa.
Our leadership has a combined 150 years marketing experience in Africa and our drive to provide thought leadership with marketers is second to none with our proprietary annual “African Experiential Marketing Summit”, the “African Social Marketing Forum” and “EventTrack Africa” research.
What we offer our clients:
1. Strategic & Creative development of Live+ Brand Experiences (Proprietary Strategic Tools: Sixth Sense TM Marketing; Sixth Sense TM Intervention; Live+ Brand Experience Engine;
Connectivation TM; Exp Stories TM; The TGPR Effect TM)
2. Market Intelligence (Proprietary Tools: #ExpAfricaLive; AKIDA; Insights Cloud)
3. Project Management – Operations, Branding & Logistics
Our Service offering:
1. Live Engagement of the Brand Experience via:
a. Brand Activation
b. Event Marketing
c. Sponsorship Marketing
d. Social Marketing
2. +Amplification and +Leveraging of the experiences people have with the Brand via:
+Data Base Marketing