27 Aug
2019

The Value of Short, Intensive Face-to-Face Learning


 

Technology has a talent for making our lives simpler and more complicated at the same time. We can chat with our friend on the other side of the world in an instant, while simultaneously being paranoid that our smartphone is recording everything we’re saying to each other. We love the ease of Facebook, but we worry that our personal data isn’t actually private. Many of us find ourselves longing for “the good old days.”

Online learning has to be one of the most convenient innovations technology has made possible. As accessibility to the internet improves, online learning is a godsend to people who can’t afford to travel long distances or study full-time —  Red & Yellow has students as far afield as China, who get tremendous career-boosting value from our online courses and appreciate our focus on providing the best of both worlds; convenience, engaging content with supportive and interactive lecturers and coordinators.

As online learning platforms continue to advance, the value of traditional, face-to-face learning should not be underestimated. Live interaction with instructors and peers is an immersive learning experience affording delegates the benefit of immediacy to ask questions, raise concerns and share experiences. People who lack self-discipline tend to prefer face-to-face over online learning. They are far more likely to pay attention, participate and make a real effort when physically engaged in the learning experience.

In our quest to provide our students with all the learning options possible, we recognised this inclination and have introduced 2 incredible MasterClasses in high-demand Social Media Marketing and Content Marketing that will give attendees the opportunity to absorb expert knowledge first-hand and master a marketing specialisation in two comprehensive, carefully-curated days.

Our Masterclasses (in Cape Town and  Johannesburg) will be interactive and highly practical, meaning that attendees will be able to put what they learn to practice.  Both of our Masterclasses will be led by Red & Yellow’s Su Little, who has over 15 years of experience in a digital agency, corporate social media, CRM, strategy, e-commerce, experiential events and brand management and was the first South African to be recognised on the global list of Corporate Social Strategists (amongst other awards).

These Masterclasses are the perfect way to soak-up expert insights first-hand; over the course of the two days, attendees will have mastered the fundamentals, and essential tools and techniques needed to plan, formulate, implement and measure a winning social media marketing or content marketing strategy.

This is a brilliant opportunity to grow your career with 2 intensive days of learning from an industry leader, and walk away with an industry-respected Red & Yellow Certificate.

Get more details here

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Social Media Marketing MasterClass:

Johannesburg:

25-26 September 2019,  9am – 5pm, Workshop17, 138 West Street, 2196 Sandown, Gauteng 

Cape Town:

1 – 2 October 2019, 9am – 5pm, Red & Yellow campus, 2nd Floor, 97 Durham Avenue, Salt River

Cost:  Introductory price of R4750 for the first 20 people to sign up per location (normally valued at R7500) 

*Early bird bonus: The first 20 delegates to sign up for Cape Town and Joburg respectively get the added benefit of a R1000 voucher towards our Social Media Marketing online course 

Content Marketing Masterclass:

Johannesburg:

22 – 23 October 2019,  9am – 5pm, Workshop17, 138 West Street, 2196 Sandown, Gauteng

Cape Town: 29 – 30 October 2019, 9am – 5pm, Red & Yellow campus, 2nd Floor, 97 Durham Avenue, Salt River 

Cost:  Introductory price of R4750 for the first 20 people to sign up per location (normally valued at R7500) 

*Early bird bonus: The first 20 delegates to sign up for Cape Town and Joburg respectively get the additional benefit of a R1000 voucher towards our Digital Content and Copywriting online course

 

Business Essentials is Africa’s premium networking and business directory.

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