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The Time To Lead Is Now 11 July 2019

By: McDonalds ABC OF BEE

Our economy and business environment remains arduous and gruelling. However, our current status is the new norm. We need to prepare our business and people to become match-fit for a completely different game, one that’s constantly changing and requires new, digital skills. No longer is it one message to a million people, but rather a million customised messages. If you want to be a successful contemporary brand, you cannot stand still, and I predict it will remain tough for the next few years, especially for those who cannot change, invest or commit to a long-term vision and purpose.