Launching a new brand into the market always presents its own challenges, especially a brand that comes from European waters with a strong need to be localised and support a very successful parent brand, such as The Courier Guy.
Silly season is officially here. On November first, Christmas campaigns exploded everywhere. Mr. Price was amongst the first of the bunch to kickstart the silly season with a Christmas pop-up store in Sandton City, which was clever but what about
Being creative can be exceptionally demanding You’re paid to come up with amazing ideas, campaigns and jingles but the problem is, the first few ideas are usually generic, the second batch is okay and the third isn’t quite there yet.
Five rising young composers will see their works premiered by some of South Africa’s best musicians This will take place at a concert evening on Saturday, 18 August 2018, at the Linder Auditorium. Ndabuzekwayo Perfect Bombo, Lise Morrison, Conrad Asman,
100 Entrepreneur stories in 100 Days In yet another bold step to create purpose for entrepreneurs and market access, championing the underdog is at the core of a call to action to profile 100 Entrepreneurs in 100 Days. Vanessa Perumal,
Everything you need to know about influencer marketing The need for brands to live in the digital landscape is becoming ever crucial, but it’s even more important for brands to know which aspects of digital they can leverage to benefit
Innovation, collaboration and driving socio-economic change are at the core of a new online Entrepreneur business show Entrepreneur Connect Africa is a platform aimed at using digital as an opportunity to foster dialogues around job creation. It also aims to
Brand awareness and award winning ideas can certainly be worth the investment Any good creative director would push their clients to enter award shows, but is it worth the investment? Well, there’s no easy answer. Great creative work can
Multimedia Master Classes – An Opportunity To Close The Gap & Fast Track Digital Knowledge Transfer For Business And SETA Trainings With the advent of technology strongly making a mark on how multimedia aptitude is becoming a necessary tool
Aligning your brand and offering with a savvy marketing and public relations plan is essential With the South African business environment being uncertain, political changes, credit rating downgrades and higher inflation costs, diminishing job opportunities seem to be the