SA Auction Group


About SA Auction Group

SA Auction Group was established in 2009. The creation of this dynamic company arose from a need we saw in the industry for an auction house that understands and can accommodate the client and each of their individual needs. Under the management of the company’s Managing Director Rudi Herbst, his professional and passionate team with their knowledge in the auctions field has built a company that many corporate entities have come to rely on to turn their assets into capital. No auction is too big or too small for us to handle, and with a wide network of national as well as international buyers we can ensure you that the highest possible prices will be achieved at every auction. South African auctions have now reached super status. Our Online Auction platform serves a world of benefits.

Services We Offer

SA Auction Group offers our client the complete range of services including the auctioning of commercial development and properties, residential properties as well as industrial machinery and transport. We also specialize in agricultural equipment and live stock.  SA Auction Group has become one of the major auctioneers in South Africa.


  • Representing the buyer and seller we provide the best possible support for all parties concerned throughout your SA Auction Group experience.
  • We take great pride in the excellent service and we deliver through our respected, professional and passionate team.
  • SA Auction Group goes beyond the traditional framework of auctioneering providing pre- and post sales support as well as consultation throughout the entire process
  • As a national company that is well connected, each auction is guaranteed to have multiple buyers in attendance.
  • Our people are specialists in their fields, so when dealing with us there will always be someone to assist in which ever aspect of the process you may need assistance with. This ensures that all matters are dealt with promptly and properly ensuring that none of your time is wasted.
  • We are firm believers in marketing. Making use of all the best publications available, as well as multimedia (our website as well as internet advertising) to run a comprehensive advertising campaign for each auction held, making sure that potential buyers are reached.
  • Whatever your disposable asset may be, SA Auction Group can guarantee a positive once in a lifetime auction experience for you with profits to remember it by.

Contact Details

Contact Numbers

Tel: +27(0)860 110 852
Fax: +27(0)86 658 1133

Online Auctions Assistance:

Tel: +27 (0)860 110 851

For National & International Auctions:

Head Office:
8 Carolina Small Holdings, Bainsvlei, Bloemfontein

Tel: 0860 110 851
Cell: 082 695 6658

Portion 842, Farm Doornkloof 391, R21 South, Opposite St. George’s Hotel, Nelmapius, Pretoria

Cell: 082 903 5453


From the Pressroom