Wunderman Thompson


About Wunderman Thompson

Wunderman Thompson is part creative agency, part consultancy, and part technology firm. The business’ roots lie in South Africa’s first ever digital marketing specialist agency, the world’s oldest traditional advertising agency, SA’s foremost social media business, and a technology development and platform company.

It’s all come together to form a truly integrated partner for clients wanting to navigate their own digital transformation, the converged and sometimes confusing marketing and communications landscape, and the tech, data and legacy systems challenges that underpin their growth ambitions.  We’re a level 1 BBBEE contributor, structured around Centres of Excellence that offer a range of services. These include Marketing and Communications across all customer touchpoints both real-world and digital, full-service Social Media and Community Management capabilities, Media, Data & Analytics services, Technology, Development and eCommerce capabilities, and Consulting Services that help clients enhance the experiences they offer their customers and clients, both B2C and B2B.

Wunderman Thompson’s Supplier Development programme – setting both hard and soft goals to help transform the marketing and communications sector

As a large player in this sector, we have a responsibility to help transform the South African marcoms sector and nurture and grow its future talent and leaders. We need to play our part in redressing the legacy imbalances created by the past – ownership, team diversity, and developing skills that will enable all of us to be future-fit to operate across the ever-converging marketing and technology sectors. Nurturing these skills impacts not just our industry, but also the country’s 4th Industrial Revolution ambitions.  It is against this background that we embarked on a carefully designed formal supplier development programme in 2019.

Our programme includes EME agencies who collaborate on client accounts for a percentage of revenue and preferable payment terms. Equally important, however, is to set softer programme goals; on-the-job training for their talent, leadership team mentorship, consulting advice and support services to reduce the burden of overheads. Teams are embedded as part of our client teams, we operate as one, and they gain invaluable experience working on large client accounts. The programme is designed to help them grow.

Our efforts are championed by C-suite executives, but there’s one key factor that has been critical to success. The programme is not a one-size-fits-all; each EME partner helps design their own annual development programme, tailored for the specific challenges they are facing, and their own growth ambitions beyond pure revenue.